Friday, October 26, 2007

Writing Sample #13: The Orland Park boom and a return to yesteryear (ELITE, October 2007)

For the last 27 years, Joan Curto has inhabited an antique shop in the Old Orland Historic District, a modest spot on a modest street in a once-modest town. Despite it being 2007, there are no street lights or nightlife—just a two-block strip blanketed by antique shops and one 40-plus year old general store inviting all to step back in time.

Sometimes, admits Curto, she catches a glimpse of a passing Metra train, the modern-day horse and carriage riding on the lumber and iron of yesteryear, and envisions the town’s earliest residents stepping off the train, dropping their bags, inhaling the air, and welcoming themselves to their new home—Orland Park.

“Maybe that’s a little too dramatic,” acknowledges Curto, the owner of Cracker Barrel Antiques, “but it’s the picture I have in my mind.’

Marty Sherlock was but a teenager when his father, Joseph Sherlock, stumbled upon an abandoned boat store on 157th Street and figured the vacant spot would serve the ideal location for his carpet business showroom.

“It was nothing but cornfields and open land,” says Marty Sherlock of his first impressions of 1980’s Orland Park. “But my dad saw something when he moved here—a potential for growth.”

And grow Orland Park did.

Incorporated in 1892, Orland Park maintained its small town reality well into the 1960s when population remained under 3,000. In the second half of the century, however, Orland Park boomed, characterizing the late 20th century’s influx of automobile-based suburbs. Awaking from a decades-long slumber, the village stood, spread its arms, and began welcoming residential subdivisions, retail strips, and playgrounds for the young and old.

By 2000, the village’s population had topped 50,000 and Orland Park was well on its way to becoming one of the Chicago most robust communities. Today, Orland Park claims nearly 60,000 residents and survives as the Southland’s primary retail center and one of its most popular destinations for dining, shopping, and recreation.

As Marty Sherlock can attest, this is not your father’s Orland Park.

“This town,” he says, “wasn’t anything that it is now. The area’s just boomed.”

Taking pause, Sherlock, who today runs the Sherlock Carpet and Tile business his father started in 1974, adds: “You know, there are places here that we never would’ve thought could’ve made it out here. The town’s evolved and we’ve evolved right alongside it.”

Dan McLaughlin, now in his 15th year as Orland Park Mayor, says a longstanding joke among residents arrived in discussion of local dining spots.

“The joke used to be that this town only had fast food, but one of the most noticeable things in Orland Park these days is the amount of nice restaurants in town,” he says, highlighting the fact that Orland Park now includes such notable establishments as 94 West, Harrison’s, Fox’s Pizza, and, the community’s latest gem, Cooper’s Hawk Winery and Restaurant, which opened in late 2005.

McLaughlin admits the evolution of Orland Park took time, but has nevertheless arrived.

“In the 1980s and ‘90s, this community was so fast growing with residential that it took some time for the commercial to catch up,” says McLaughlin, who moved to Orland Park in 1979 and immediately became involved in village matters. “Any town that grows up with the older style grid system and strip centers slowly transforms itself with better layout and planning.”

The village’s attention to detail and growth, meanwhile, catapulted it into recognition as one of the nation’s top flight communities. In 2006, Money Magazine placed Orland Park among America’s top 50 places to live, praising the Southland community specifically for its arts, leisure, and education. The honor, says McLaughlin, demonstrates the village’s longstanding plan to elevate Orland Park into an elite destination.

When you get a national honor you’re happy for the entire village. It’s a recognition that takes into consideration a lot of individual and collective effort. I just hope the community feels as proud about it as I do because it’s a wonderful honor,” he says.

With over 20 area golf courses and a hoist of recreation opportunities, Orland Park established itself as one of the area’s most attractive spots for play. In 2002, the Village of Orland Park Sportsplex opened on 159th Street near Wolf Road. The 90,000 square foot facility, which now claims over 3600 members in addition to a plethora of walk-in clients, holds a 10,000 square feet fitness center, three gymnasiums, an indoor soccer field, an aerobics studio for yoga and Pilates, a 35-foot climbing wall, indoor running track, and child care facilities.

“The village officials saw a need for a facility like this, particularly as the community continued to expand,” says Ray Piattoni, facility administrator at the Sportsplex. “The first mission is toward the needs of residents here and improving their quality of life.”

As a retail destination, meanwhile, Orland Park is among the Southland’s most active areas, anchored in large part by a flurry of activity on LaGrange Road. The 30-year-old Orland Square mall at 151st Street stands as the village’s most noteworthy shopping hotspot. Renovated and expanded in 1996, Orland Square boasts 1.2 million square feet of retail space and resides as the Southland’s largest, most upscale retail location.

Indeed, Orland Park’s status as a host to elegant specialty retailers has emerged alongside its increasing rank as a vibrant dining destination.

Most retailers were attracted to Orland Park by one word—potential.

“It was obvious that Orland Park was going to be a huge growth center. It already had a major mall and a number of people migrating to the area,” recalls Jim Morrison, owner of Morrison’s Ethan Allen, an interior design center breaking from its reputation as a furniture store alone.

Morrison opened his Ethan Allen store at 155th Street and Harlem Ave 19 years ago at the urging of the company’s Danbury, Connecticut-based corporate headquarters.

“The corporate office saw value and potential in this area, the same thing so many of us saw. Everything was in place for it to be a vibrant, active community, which it has certainly turned out to be” says Morrison.

Corrine Casto-Coventry shares a similar story. Her father, Frank Casto, opened an outpost for his six-decades old Roseland Draperies in the mid-1990s and the custom drapery shop’s showroom has called 147th Street home since.

“My father saw so much development in the area and a spot that could be accessed by so many other neighboring communities,” says Casto-Coventry. “And we’ve certainly benefited from all that potential being recognized.”

Little by little, says McLaughlin, the community showed its demographics could support high-end retailers. So much had Orland Park’s reputation as a retail destination sprouted, in fact, that Evanston-based Davis Street Land Company, a respected national developer of upscale properties and Main Street-styled communities approached the village with plans for such a development.

In late 2005, Davis Street Land launched Orland Park Crossings at 143rd Street and LaGrange Road. Buoyed by the presence of national names, such as Coldwater Creek, Talbots, Chico’s, and Ann Taylor, as well as boutique retailers, including Black Tie Draperies, Francesca’s Collection, and Eden Aveda Salon and Spa, Orland Park Crossings has emerged a new gem in the village’s retail landscape—not to mention its dining status with P.F. Chang’s China Bistro and the fall debut of Granite City Food and Brewery. Future plans for the area include the continued mix of national and local specialty retailers coupled with a mix of office and residential developments.

“Obviously, there’s a lot of growth in Orland Park and we see Orland Park Crossings as a property designed specifically to provide upscale retail and dining options for residents,” says Davis Street Land Company’s Scott McClure.

But more, Orland Park Crossings shows the village’s emerging focus on pedestrian-friendly developments, a change from decades past. Today, says McLaughlin, considerable thought by village planners and their partners results in better-schemed developments.

“For many years it was a battled between developers and the municipal planners. After years of doing the little things and analyzing how things should be laid out, we’ve settled on developments that are attractive and pedestrian-friendly. You’re now seeing it in new developments such as Orland Crossings and you’re going to continue seeing it in what’s to come,” promises McLaughlin.

Much work remains on an ambitious village slate, contends McLaughlin, but few are gaining as much attention as he village’s redevelopment plans for the Old Orland Historic District, the village’s former central gathering place at 143rd Street just west of LaGrange Road.

“We’ve been working with a development team to get this going for years, but in the last year-and-a-half those plans have started to move quicker,” tells McLaughlin. “Within a year or two, people should begin to see the development take shape.”

Central to the community’s redevelopment of its former downtown area stands a Metra station. As other Chicagoland communities have done, including Orland’s neighbor to the east, Tinley Park, the hope remains that a transportation post will anchor a mixed-use area featuring shopping, dining, and residential units. A pedestrian bridge at 143rd Street, meanwhile, will connect the Old Orland Historic District with the aforementioned Orland Park Crossings.

“This is the real Orland Park, exactly what was there 100 years ago. It’s a unique area,” says McLaughlin, “and we’re anxious to get things moving. The entire area will be something attractive.”

For Joan Curto and her fellow antique dealers in the Old Orland section, the mayor’s words sing a beautiful tune.

“Our little sleepy hollow over here,” she says, “was a nice place for our business, but had been forgotten for some time. With these redevelopment plans, the town will get a unique ambiance it hasn’t had for some time. It will create an entire different look and feel for Orland Park and will become just one more place to entice people.”

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